Thursday 6 December 2012

Windows 8 Application Launched in British Airways


The so-called British Airways Inspiration App is a downloadable software solution developed to help discover destinations based on temperature and month, but also to find out the cheapest ticket prices from London to any destination.

In addition, the application tries to make the most of Windows 8’s touch-capable features to let you explore the cabins and thus see the aircrafts currently used by British Airways.

“Our relationship with Microsoft continues to excite, because of our shared desire to innovate and use technology to explore new ways to improve the customer experience,” Richard Bowden, British Airways’ digital marketing innovation manager, said.

“We believe our new integrated app delivers an exciting experience to users of Windows 8, giving British Airways customers a new way to explore and book the destinations we fly to every day.”

The application comes with support for both x86 and x64 Windows 8 flavors, but it can also be deployed on ARM devices, which include Windows RT platforms such as Microsoft’s very own Surface RT.

Unsurprisingly, the Windows Store is growing up quickly, as more software companies and developers are trying to make the most of Windows 8’s growing audience.

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