Wednesday, 19 December 2012

recruitment - Brand Manager

Industry                                        FMCG

                               Marketing / Advertising / Branding, Sales/Business
                                                      Development and Administration & Office Support

Company Name                           Premium Subscribers only. Upgrade to view

Company Activities                     Premium Subscribers only. Upgrade to view

Minimum Qualification                Degree

Required Experience                   5 - 7 years

Application Deadline                   2 months from now

A reputable FMCG that produces and markets beverages including bottled water and apple and soft drinks. It distributes its products under La Casera and Virgin Colours brand names. The company was founded in 2001 and is based in Lagos, Nigeria.

Department :Marketing

Reports To: Brand Group Manager, CBTI

Job purpose:
To support the Brand Group Manager in the development, monitoring and evaluation of activity programmes for the La Casera trademark which deliver annual brand targets (such as volume, market share, brand awareness, brand imagery), on budget and on time, and sustain brand equity.


    Assist the Brand Group Manager CBTI in developing annual activity plans for the La Casera brand which maintain the brand as the front-runner in its category and deliver the annual brand targets.  Lead the planning process for all brand activity programmes, liaising with relevant stakeholders to ensure that planning timelines are adhered to.
    Work closely with the Brand Execution Manager, La Casera, and third-party agencies and suppliers to ensure that approved brand activities are executed on time and on budget.  Monitor activity execution through the CBTI Marketing Execution teams and recommend corrective action if/when required.
    Ensure that the appropriate information is captured for activity evaluations, with learnings recorded for future brand planning.
    Track brand marketing expenditure against agreed activities, including actual marketing expenditure per case vs. target expenditure, and provide regular reports to the Brand Group Manager CBTI.
    Ensure accurate and well-presented cost summaries are provided for all activities, including quotations, invoicing and final actual budgets reconciliations.
    Assist the Brand Group Manager CBTI in determining brand targets which contribute to the delivery of overall portfolio goals and in determining marketing strategy for the La Casera brand which achieves the brand targets.
    Maintain the marketing calendar for the La Casera brand, providing timely reports to all relevant stakeholders so that all timelines are adhered to.
    Develop highly valuable working relations with third-party agencies and suppliers in order to ensure premium service-level from them. Assist the Brand Group Manager CBTI in the performance management of third-party agencies and suppliers by contributing to regular performance reviews and highlighting issues to be addressed as these arise.  Continually identify new third-party suppliers to ensure that the Company benefits from imaginative and innovative ideas at the highest service level and optimum pricing.
    Secure regulatory approvals as required for brand activities and creative materials.
    Work closely with the Research Manager CBTI to monitor brand health and performance, tracking agreed attributes and metrics.  Ensure regular brand health reports are provided to the Brand Group Manager CBTI and the GM CBTI.
    Assist the Research Manager CBTI in identifying research needs for the La Casera brand and in producing associated research briefs.
    Monitor key competitor brands and their activities through data, research and regular market visits.  Provide regular competitor activity reports and assist the Brand Group Manager CBTI in developing response(s) to protect the position of the La Casera brand.
    Be the “Steward” of the La Casera brand, protecting the Company’s investment in the brands’ equity by tenaciously adhering to Brand Standards and ensuring all colleagues, agencies and suppliers are aware of and adhere to the Brand Standards. Ensure that the Brand Standards Manual is kept up to date.
    Maintain a Library of brand plans and evaluations to support a strong knowledge database in line with Company policies and processes.   Ensure all materials and artworks created for the La Casera brand by third-party agencies and suppliers are supplied in both digital and hard copy formats and are passed to the PA to GM for addition to Artwork Library.

Qualifications and Requirements:

    5-7 years’ work experience at a reputable company, preferably FMCG, of which at least 2 should be in the Marketing function at a Senior Brand Manager Level or equivalent.
    Upper second class Bachelor’s degree from a reputable institution, either local or foreign.
    Enthusiastic; Organised and pays attention to detail; Seeks solutions
    Proven experience in developing, executing, monitoring and evaluating brand activity plans, particularly Above and as well as below-the-line programmes such as consumer promotions, trade promotions, events, design and production of POS material and merchandising.
    Sales experience would be an advantage.
    Postgraduate qualification in Marketing would be an advantage if the first degree is not in a Marketing-related subject.
    The position will require travel within Nigeria to attend meetings and to monitor activity execution.

Apply Now


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